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A mother carrying a baby and a laptop, symbolizing the busy, authentic life and needs of parents
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We help businesses create human-centered digital experiences

Turns out empathy's good for conversion

Services

We prioritize your product roadmap for business impact.

By optimizing customer journeys and removing friction, we improve conversion rates and strengthen your customer loyalty. Let’s help your users skip the frustrating stuff and just have a really pleasant experience with your brand.

Laptop Office Worker

A fast, expert diagnosis of your digital experience health— where you may be falling short for your users, and what to fix first.

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What we'll provide:

Assessment of up to 5 pages or sections of a digital product/property (e.g., website, mobile app)

  • Diagnose friction in the user journey

  • Identify conversion blockers

  • Produce a prioritized improvement roadmap

Timeline: 1-week 

Opportunity Score: Low effort / High ROI

Digital Experience + UX Audit

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Have an idea for a custom project? We'll start with your objectives and build a path forward together.

Timeline: To be defined by scope and complexity

Opportunity Score: Calculated via effort vs. impact matrix assessment

Need something else?

Headshot of Sam Scott, Experience Strategy Consultant and Founder of Good + Human Experience consulting in Seattle, WA

Good + Human was founded by Sam Scott, a senior experience strategist in Seattle, Washington.

Good + Human is the culmination of ten years of hands-on experience across digital product management, product marketing, research, and ecommerce functions layered with a cross-disciplinary lens of human-centered design, behavioral psychology, and user experience (UX) principles.​​​

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I'm a data-driven empath that advocates for elegant, intuitive, and inclusive experiences that consider the people moving through them. I am particularly good at,

   - customer journey mapping

   - product roadmap planning

   - mobile UX

   - strategy

   - thinking like a human

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Good design should be accessible and solve people's problems, creating value for them. From my experience, it's this combination of useful and usable that results in "sticky" high-conversion user experiences.​​​​ 

About

organizations
I've worked with

Crate and Barrel retail ecommerce company business logo
Amazon retail marketplace same-day delivery company business logo
Ann Taylor LOFT retail ecommerce company business logo
Ann Taylor LOFT retail ecommerce company business logo
Qualtrics b2b saas tech company business logo
Ecco shoes retail ecommerce company business logo

Good + Human's approach

We look at your business through the eyes of the people who use it.

Good + Human will highlight your brand's unique opportunities for optimization (and to recoup future lost revenue) by scoring effort vs. impact to simplify roadmap prioritization.

 

We map the intersection of business goals and user needs. We identify what is essential, remove what is friction, and ensure good, clean user interactions.

organic, hand drawn illustration of a smiley face to symbolize humanness and equitable experience design

Get in touch

Please include any relevant project constraints (e.g., scope, budget, or timing).

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