Services
We prioritize your product roadmap for business impact.
By optimizing customer journeys and removing friction, we improve conversion rates and strengthen your customer loyalty. Let’s help your users skip the frustrating stuff and just have a really pleasant experience with your brand.

A fast, expert diagnosis of your digital experience health— where you may be falling short for your users, and what to fix first.
What we'll provide:
Assessment of up to 5 pages or sections of a digital product/property (e.g., website, mobile app)
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Diagnose friction in the user journey
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Identify conversion blockers
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Produce a prioritized improvement roadmap
Timeline: 1-week
Opportunity Score: Low effort / High ROI
Digital Experience + UX Audit

Good + Human was founded by Sam Scott, a senior experience strategist in Seattle, Washington.
Good + Human is the culmination of ten years of hands-on experience across digital product management, product marketing, research, and ecommerce functions layered with a cross-disciplinary lens of human-centered design, behavioral psychology, and user experience (UX) principles.
I'm a data-driven empath that advocates for elegant, intuitive, and inclusive experiences that consider the people moving through them. I am particularly good at,
- customer journey mapping
- product roadmap planning
- mobile UX
- strategy
- thinking like a human
Good design should be accessible and solve people's problems, creating value for them. From my experience, it's this combination of useful and usable that results in "sticky" high-conversion user experiences.
About
organizations
I've worked with




Good + Human's approach
We look at your business through the eyes of the people who use it.
Good + Human will highlight your brand's unique opportunities for optimization (and to recoup future lost revenue) by scoring effort vs. impact to simplify roadmap prioritization.
We map the intersection of business goals and user needs. We identify what is essential, remove what is friction, and ensure good, clean user interactions.
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